The Tweet

In March 2020, COVID-19 shut the world down and blew social media up. So, from the cold, porcelain seat of my 1/2 bathroom toilet I shared my intimate, unfiltered thoughts.

The results?

957,000+ Likes
110,000+ Retweets
37,000,000+ Impression
1,600,000 Total Engagements

Numbers that would make a stock ridden, Cannes Lion case study blush. In fact, in the week that COVID-19 struck the United States there were over 3.5 billion tweets. The top tweet in that span? This one.

Kale Salad, among other meme accounts, posted the tweet, it made it to the front page of Reddit and I even swiped on a girl who use my tweet as her bio. We did not match.