Despite the role that the menstrual cycle plays in humanity, the topic still remains a taboo. Kotex realizes this problem and wants men and women to join forces to stop the stigma.
The Period Pin was created as a statement of understanding and support. It signifies an understanding of the taboo surrounding periods and the desire to eliminate it. It means you are safe to talk. It means you may be carrying feminine hygiene products in case of an emergency. It’s a conversation starter that will help raise awareness for the cause and hopefully make steps toward ending the stigma surrounding the menstrual cycle!
We will advertise in both men’s and women’s restrooms - placing posters on stall doors and above urinals. We will also install feminine hygiene product dispensers in both men’s and women’s restrooms - encouraging both men and women to carry the products for those around them that may be in a bind.
With the hope of sparking a conversation, wheat paste posters will be placed around various cities with alarming statistics about the conversation surrounding periods. Each poster will direct passersby to our website - theperiodpin.com.
Once they have been directed to the website, they will be able to read about the cause and why Kotex finds it so important. There they will find a digital copy of “Common Blood”, an educational zine created to explain all things periods in a simple and concise way. They will also be able to take the “Common Blood Pledge”, a digital agreement that they will do their best to end the period stigma. Upon taking the pledge, users will be given the opportunity to order their own copy of “Common Blood” and their very own Period Pin.
To download and read the zine click here.