We know that when you make your meals with the rich and creamy taste of Kerrygold you’re not just making a meal, you’re showing others how much you care. That’s why, when it comes to making delicious butter and cheeses, we put thought into every step. Because when food is this special it makes any moment feel special.
To help launch our :60 film, we created a campaign that turns holiday road trips into recipes so that people could enjoy delicious Kerrygold butter and cheese wherever they go.
To get the word out, we partnered with influencers across the country to create recipes that include ingredients that you can pick up on the way to your holiday destination. Next stop, delicious.
(Click Image To See More Influencers)
The best part? Kerrygold will do the routing for you! Just click on the recipe you love and a map will be created that’ll take you straight to the freshest ingredients and then to your destination.
We even used geo-targeted social ads to find people in the regions of our recipe routes.
